For course creators, membership founders, authors, video entertainers & digitalpreneurs
Launch Strategy Ahoy! Shiver me timbers.
I’m your anti-guru, brainy, zany launch strategist (round glasses included). I help you chart your course and navigate launches, keeping my eyes on the numbers that tell the truth. I hate hype.
When you’re really out at sea, all the hype goes overboard. You’re just working your socks off to get your ship from home harbor to Treasure Island. That’s how I think about course launches, too.
Out-of-the-box Launch Events
Running an event, like a webinar, at the beginning of your launch can change the tide of your sales.
Here are a handful of solid, slightly different ideas for events.
Trusted by brands and creators including:
I’m brand new →
Seed Launch Starter Guide
How to run your first launch without overwhelm, so you can test your idea and make sales without building a huge funnel.
I’ve launched before →
The Belly-Flop Fix
4 BIG reasons your launch tanked—and how to avoid it next time.
Hi, I'm Sara Peltz.
I’ve been part of a lot of launches over the past few years. Many were golden voyages that landed the creators in Happy Money Land. A few ran into storms and nearly capsized.
Here’s the thing: when you’re actually on a ship, sailing across the sea, you don’t waste time with slogans or shtick. You’re working crazily hard, hauling ropes, trimming sails, to get from point A to point B as smoothly and profitably as possible.
That’s how I see launches. They’re not magic. They’re not about “secret hacks that some guru will divulge if you pay 10k.” They’re about putting in the right work, in the right order, to reach the shore. (There, you flop down on the beach and watch the sales come in:)
People I’ve learned from
Amy Porterfield
Digital Course Academy
James Wedmore
Sales Page by Design and Objection Masterclass
Chris Orzechowski
Email Copy Academy
Michal Eisikowitz
CopyTribe
Brenna McGowan
Pre-Launch Plan Program
Joanna Wiebe
CopyHackers 6 Figure Emails and 10x emails
Jeff Walker
Product Launch Formula 3-part workshop
Marisa Murgatroyd
Crack Your Course Idea Challenge (+ other masterclasses)
Writing featured in:
How we can do things together
Copy VIP Day
A focused day to get your launch copy shipshape. Emails, sales page, opt-in, or whatever’s slowing you down. By the end, you’ll be ready to set sail with stronger words.
“The Yoel Gold emails were SO well done. I read each and every one. I was tempted to buy even though I didn’t have the time. That’s how good they were.”
Miriam Brieger
“Sara took my sales page text and gave it such a polish to a high sheen. She researched an entirely new industry, came up with compelling messaging, and propelled sales forward. I look forward to working on future projects together.”
Malkie Scholnick, The Bold Edge
“I am proud to say we had over 300 people signed up for our interior design webinar last night with 66 attending live and staying all the way through. Although Sara wasnt totally involved in the actual webinar - she really helped us with our messaging on our landing page.”
Zippy Thumim, Design Alive
Strategy Package
8 sessions ($200 each)
Six strategy calls to chart your voyage from harbor to horizon.
We’ll strategize the route: your offer, audience, list-building, pre-launch runway, and sales sequence.
You’ll walk away with a working map, not just vague directions.
One-Off Strategy Session
One 60–90 minute compass check. If you’re stuck in the fog, I’ll help you find north.
“Sara reached out to me in a group in response to a question I had, and gave me some strategic advice that enabled me to pursue a specific vision.
She clearly wanted me to get the best value out of our session, covered all my questions, and helped me concretize my ideas into solid plans. I felt like I finally had someone on my team, with the direction and framework to move forward. I am beyond thrilled.”
– Chayelle Rose
The Tiny Digital Mastermind
A one-month, high-touch experience for 5 people with digital offers.
Think of it as bringing a small, capable crew on board. Strategy, copy, tech/design, a media plan, co-working, and daily chat access.
Only 5 spots per round.
“Just want to give my 2 cents: I work in this industry, I know the numbers. What Sara is offering is gold. I can vouch for her and her work. If you have any doubts, cast them aside and take the plunge.”
– Hendy
How We’ll Work
Quick fit check. You tell me what waters you’re in. I’ll tell you what I’d do if I were the captain.
Chart the course. We figure out your goals, your assets, and your timeline.
Get sailing. Copy, strategy - whatever’s been decided.
Review & adjust. We look back at the journey, patch what needs patching, and prepare for the next voyage.
Still charting your very first course?
Seed Launch Starter Guide
How to run your first launch without overwhelm, so you can test your idea and make your first honest-to-goodness sales (!) without spending a cent or doing anything fancy.
Launched before and it didn't quite work out? Or want to protect yourself from launch failure?
The Belly-Flop Fix
5 BIG reasons launches tank, and how to avoid it next time.
“Sara is a genius with email marketing and many aspects of technical marketing.”
Slay Copy
"… And hats off to you! You are literally right about statistics… 3% conversion rates that people buy last minute
I must say I’m really impressed :-) and I must grow my list so that I get people signing up for my other course"
Ellie Azerad, Frum Minimalism
