EPISODE 4

Blimie Heller

Intuition-led business: How I ignore the hustle rules (and still win :)

What if you ran your business by feel? Adored parenting coach, Blimie Heller, does exactly that, and it’s changed everything for her.

We schmooze about:

• The “body check” she uses to know which ideas are aligned

• Why desperation energy kills launches, and how to shift your mental state before you sell

• Webinars + more emails, sans the saleskeit (and why she actually enjoyed it)

• How to approach asking people to pay for your things, when it feels SO awkward.

This one’s grounding, freeing, and surprisingly practical!

EPISODE 3

Mushka Gopin

Mediocre to Magnetic: Raising the bar on course marketing

Ever wonder why so many frum funnels feel… copy-paste? Mushka Gopin, marketing genius - and genius in general - goes on a refreshing rant about it!

In this convo, she shares how she went from following the “big names” to building launches that actually feel good to send. We talk about:

• fake scarcity (and why it backfires in small markets)

• story-based emails that people reply to, not roll their eyes at

• keeping your word, keeping your people → integrity in action

• consent-based marketing (yes, she lets people opt out at the top of every launch email)

• and what her summit revealed about raising the bar for frum creators

Everything that Mushka puts out into the world is polished and sophisticated, with trademark Mushka-ness written all over it. Super excited to learn from her!

EPISODE 2

Debbie Sassen

Lessons culled from YEARS of launching: Charisma, paid webinars, and a business designed to last

Debbie Sassen, money and business coach and seasoned launcher, shares what years of running online have really taught her. She even spills behind-the-scenes insights from her latest program, Charisma to Cash.

We schmoozed about:

• The most effective way to grow your list (and why PDFs aren’t it)

• Paid webinars

• How she reacts when people unsubscribe

• The one email list she’s still on, and why she’ll probably unsubscribe soon

• Why your real personality is the strongest conversion tool you have

• How copy became the make-or-break skill for online business

• What it actually takes to make your business last

Debbie mixes heart, humor, and straight talk about our online world. No fluff, no hype, just real strategy and staying power.

EPISODE 1

Shoshana Schwartz

The behind-the-scenes-scoop on how I launch my course

You HATE selling, but know your course really helps people? This conversation is your roadmap.

Shoshana, beloved Mishpacha writer, author, and codependency expert, shares how she went from hitting a 1:1 ceiling to scaling a course and membership (mostly by email). We explore:

• The one-word tweak that flipped her copy

• Why her sales sequence doesn’t feel gross

• Why “record it once, reuse forever” didn’t survive real students

• The experiential platform she uses: gamified progress, satisfying dings, and true community

I love how she just keeps tweaking, staying in sync with her audience, and growing with confidence - yes, she has her photograph on every email!