Funnel Vision: Marketing for courses and online businesses

The anti-guru-ific, honest truth about running an online business

Pull up a chair, my dear! 

We’re talking to women who’ve built real online businesses (especially course creators) and we’re dissecting how they actually sell their stuff. 

Launches, sales, what worked, what belly-flopped, what they’d never do again. 

You’ll get the behind-the-scenes story, not the shiny, perfect version, so you can pick up ideas for your own business without having to make all their mistakes first.

Honored to host…

EPISODE 1

Shoshana Schwartz

The behind-the-scenes-scoop on how I launch my course

You HATE selling, but know your course really helps people? This conversation is your roadmap.

Shoshana, beloved Mishpacha writer, author, and therapist, shares how she went from hitting a 1:1 ceiling to scaling a course and membership (mostly by email). We explore:

  • The one-word tweak that flipped her copy

  • Why her sales sequence doesn’t feel gross

  • Why “record it once, reuse forever” didn’t survive real students

  • The experiential platform she uses: gamified progress, satisfying dings, and true community

I love how she just keeps tweaking, staying in sync with her audience, and growing with confidence - yes, she has her photograph on every email!

To be released...

EPISODE 2

Mushka Gopin

Mediocre to Magnetic: Raising the bar on course marketing

Ever wonder why so many frum funnels feel… copy-paste? Mushka Gopin, marketing genius - and genius in general - goes on a refreshing rant about it!

In this convo, she shares how she went from following the “big names” to building launches that actually feel good to send. We talk about:

  • fake scarcity (and why it backfires in small markets)

  • story-based emails that people reply to, not roll their eyes at

  • keeping your word, keeping your people → integrity in action

  • consent-based marketing (yes, she lets people opt out at the top of every launch email)

  • and what her summit revealed about raising the bar for frum creators

Everything that Mushka puts out into the world is polished and sophisticated, with trademark Mushka-ness written all over it. Super excited to learn from her!

EPISODE 3

Blimie Heller

Intuition-led business: How I ignore the hustle rules (and still win :)

What if you ran your business by feel? Adored parenting coach, Blimie Heller, does exactly that, and it’s changed everything for her.

We schmooze about:

  • The “body check” she uses to know which ideas are aligned

  • Why desperation energy kills launches, and how to shift your mental state before you sell

  • Webinars + more emails, sans the saleskeit (and why she actually enjoyed it)

  • How to approach asking people to pay for your things, when it feels SO awkward.

This one’s grounding, freeing, and surprisingly practical!

Who is this Sara person?

Hi, I’m Sara Peltz.

I’ve been part of plenty of launches, some smooth sailing straight to Happy Money Land, others that nearly capsized.

Here’s the thing: launches aren’t magic, and they’re not about “10k guru secrets.” They’re about doing the right work, in the right order, and lots of it, so you actually reach the shore (and get to flop on the beach while the sales roll in 🙂).

That’s what this podcast is about: celebrating the real work behind online business launches, and learning how to make them smoother, smarter, and way less stressful every time.

Questions? Please email Sara at speltz@sarapeltz.com