The Perfect Email Checklist

Because nothing says “professional business owner” like… oops, a broken link.

You know that mini panic attack after you hit send?
🟣 Noooo! Help! The link was broken!
🟣 Is the timer counting down to EST, PST, BST, IST or EWT (Eeeek What-on-earth Time)?
🟣 Did I really just write “Hi {first name}” to 8,000 people?

Yeah. Been there. More than once.

That’s why I made this checklist.

So you can send emails that don't make you cringe white-knuckledly, and don’t land in Spam.

Without needing to remember 47 different details while your kids are asking what’s for supper.

Why you need this

🟣 Because one broken link = 20 people emailing you back: “Your link doesn’t work.”

🟣 Because Gmail is a moody monster that will toss you into Promotions if you sneeze wrong.

🟣Because it's so, so, so annoying to make your email into a draft again once it's already scheduled in the outbox, because the preview text is an antique from the campaign you copied this one off.

The checklist remembers it all for you - and your wet-behind-the-ears VA.
You just tick, send, and breathe.

Who it’s for

ANYONE WITH AN EMAIL LIST!

• Course creators with launches on the line

• Membership owners who need their anti-churn emails to actually get opened

• Summit + workshop hosts juggling 74 moving parts (and one cranky VA)

• E-commerce businesses who want to make the maximum sales an email can make

• Copywriters who are inside their client's ESP
  

(In short, anyone who sends emails and doesn’t want to look like a total dolt.)

What’s inside

I won’t spill every box to tick, that’s the point of buying the checklist. But here’s a taste:

• Design tweaks that make more people click

• Copy hints that increase opens

• Deliverability stuff that keeps you in Inbox Land and out of Spam Purgatory. (There is SO much you can do.)

• The tiny fixes that save you from those dreaded “oops, wrong link” emails.

• Images that don’t slow things down, break layouts, or disappear in dark mode.

• Personalization without ever slipping up with “Hi {FirstName}”.

• List hygiene that quietly keeps your open rates alive and well.

  🟣🟣🟣 And I'm going to update this! If things change or people let me know about things I missed - I'll add them.

Land in Inbox, Not in Spamland

Brutal truth:
You can write the cleverest, most persuasive email of your life…
…and Gmail will gleefully shove it into Promotions.
Or worse: Spam.

That means your beautiful pre-launch email? Unseen.
Your coupon code? Ignored.
Your “cart closing tonight!”? Disappeared into the depths...

Waaaaaaah!

The checklist is your bodyguard against this nonsense.

Because honestly, nothing matters if your carefully-crafted email doesn’t even show up where people can see it.

Tiny math

One extra sale because everything was present and correct?

Checklist paid for.

Your guarantee

If this doesn’t save you from at least one cringe-worthy mistake, I’ll eat my hat. Bli neder.